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Monday, September 12, 2011

Sondre Lerche - "Go Right Ahead" video

For his latest video release, Norwegian singer/songwriter Sondre Lerche, hands over the reins to an unexpected source: his wife Mona. Though she has appeared in the vast majority of Lerche's music videos, "Go Right Ahead" marks her first time behind the camera as the director.

The video for the punchy rock track "Go Right Ahead", mashes up shots of Sondre along with those of two teenage girls. Panning over a doll house and My Little Pony figurines and scenes of bedroom dancing in leotards, there doesn't seem to be much of a problem. Until they leave the safety of their bedroom, then it becomes abundantly clear that the girls are different people. The brunette while sort of in your face isn't to be found among the blonde girl's friend and is left to her own devices. While the blonde makes out with boys in the park, the brunette practices making out with herself in the mirror. It's the kind of video that makes you go back and really listen to the video of Lerche's sugar-coated pop arrangements because there's obviously much more conflict than you realized.

Watch the video for "Go Right Ahead":

Go Right Ahead (uncensored version) from Sondre Lerche on Vimeo.

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