Watch: Joe Hertler & The Rainbow Seekers - "Ego Loss on Grand River"

About a week or so after I met CMJ last year, folk rockers Joe Hertler & The Rainbow Seekers filmed a video. After a few false advertisements about when it would be out, the band simply stopped mentioning it anymore. I however did not forget about it and the video's release kind of became an ongoing joke between me and the band. "Remember when you guys filmed a music video?" "So....when's that music video coming out? Never? Okay guys." and other such statements to that effect. Well after nearly 7 months of waiting, their video for "Ego Loss on Grand River", a track off their spectacular On Being, is finally live.

For the video, the band more or less snuck into Michigan State University's Homecoming Parade (they totally did) and filmed. It's simple enough, lead man Joe Hertler marches along in the parade before being joined one by one by his band members and all sorts of supporters that cluster around him, singing along and decking him out with cape and flashing a spiffy banner. The video is fun but kind of quietly powerful and encapsulates just that about the band - they may be a band of fun-loving jokers but they radiate talent and passion. It's pretty great. Well worth the 7 months of waiting, actually.

Watch the video for Joe Hertler & The Rainbow Seekers' "Ego Loss on Grand River":

And if you haven't yet, make sure you check out their amazing record On Being.