Watch: Here We Go Magic - "How Do I Know"

Less than  a week ago, I was introduced to Here We Go Magic and the bright infectious pop of "How Do I Know" and now, there's a fancy video. Directed by Sean Pecknold (who directs videos for people besides Fleet Foxes, who knew!), the the video pretty much establishes the central conflict right at the beginning. A man  must choose between his hot wheelchair bound wife or a dancing robot that fills the void his wife can't. This results in the man dragging the sleep mode robot into the desert and activating her as he watches her boogie all day long. When the man gets his fill and busts a couple of his own moves, he takes her back to the dancing robot plant. It's tragic really and if I were in his shoes, I probably would've chosen the rambunctious dance-bot but that's just me.

Watch Here We Go Magic's video for "How Do I Know":


Here We Go Magic's A Different Ship on May 8th.

(via Stereogum)

Here We Go Magic - "How Do I Know"/"Make Up Your Mind"

I've heard Brooklyn indie-pop quartet Here We Go Magic's name around for quite awhile but it was a stray tweet from ARMS' Todd Goldstein and a night with nothing to do that got me to finally listen to their music. The result was the fast-paced brand of pop rock I didn't know I was a looking for in the two new singles "How Do I Know" and "Make Up Your Mind" from the quartet's upcoming album A Different Ship.

"How Do I Know" starts simply enough, with undulating waves of sound before Luke Temple enters and ushers in the forward momentum-pushing drums. Layers and layers of instruments billow and sweep in all the while maintaining the songs simplicity.

 i-D Online: How Do I Know, Here We Go Magic by i-D online

"Make Up Your Mind" isn't all sunshine and bright playful instrumental interplay like "How Do I Know", there's a sort of rebellious rock swagger and tension as the track plods along - Temple's "make up your mind" ring out like shouts unpredictably, both soothing and inflaming the track's underlying tension.

 Here We Go Magic - "Make Up Your Mind" by Secretly Canadian


You can download both these new tracks from Here We Go Magic's upcoming album A Different Ship (out May 8th) by liking Secretly Canadian on Facebook here. You can also preorder the album here.