For the video, the band more or less snuck into Michigan State University's Homecoming Parade (they totally did) and filmed. It's simple enough, lead man Joe Hertler marches along in the parade before being joined one by one by his band members and all sorts of supporters that cluster around him, singing along and decking him out with cape and flashing a spiffy banner. The video is fun but kind of quietly powerful and encapsulates just that about the band - they may be a band of fun-loving jokers but they radiate talent and passion. It's pretty great. Well worth the 7 months of waiting, actually.
Watch the video for Joe Hertler & The Rainbow Seekers' "Ego Loss on Grand River":
And if you haven't yet, make sure you check out their amazing record On Being.