Thursday, June 21, 2012

Watch: Bowerbirds - "Sweet Moment"

After something like two years holed up in their cabin in North Carolina, the Bowerbirds are certainly making  up for their lengthy absence. Straight months of touring behind an absolutely stellar album not to mention music video after music video. We've already gotten three so far pretty much one after each other and it's only been 3 months since their latest album The Clearing dropped. Not that I'm complaining.

The video for "Sweet Moment", directed by Jacob Feiring, is pretty much the perfect encapsulation of the feelings that no doubt inspired the lovely little love song. A couple about to be split up by a move essentially run away together and experience all sorts of feelings of bonding and bliss. That's pretty much the video in a nutshell. And yet the easily definable plot doesn't detract at all from the emotional weight of the video itself. It's all rather sweet. As is guaranteed to move even the most hardened of hearts. It's pretty adorable actually. There's a twist at the end that I won't ruin but suffice to say I almost lost it. Some pretty moving stuff completely expected from the Bowerbirds.

Watch the video for "Sweet Moment":

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