Yesterday, Montreal indie-pop trio Parlovr premiered their spanking new video for their latest album Kook Soul's best track "Holding On To Something" over at Noisey. And it's kind of just what you'd expect from the quirky threesome. Well, in so far in that the video is weird and fun and has very little if nothing at all to do with songs lyrics or anything like that. The plot of the video is essentially that of a movie told not at its actual start but not wholly in reverse either. The movie sort of takes cues from silent movie era films in that there are panels between acts that tell you the story as its about to unfold.
After a very audible "Action!" that signals the video's start, the screen pans from a piano playing Alex to a confused looking Jeremy and Louis mouths the words to "Holding On To Something", all appears as normal as you're going to get with the trio before things spiral out of control and quasi-hilarity ensues. Jeremy develops a random ailment, Alex attempts to help, and Louis just sings. There's also a pretty nonsensical scene of Alex's hair blowing in the wind as he caresses an iguana. And everything happens in slow motion. And that's pretty much all you get.
Watch Parlovr's video for "Holding On To Something":