What's this? "New Ceremony", the song that made me fall in love with London folk rock quintet Dry the River, is on their upcoming album. Not only that it's to be their next single and what does that mean? A music video. It kind of goes without saying but in addition to their single, Dry the River's music videos have been knocking it out of the park and that's no less true with the video for "New Ceremony".
The video, shot in Los Angeles, takes place in a kind of Night at the Museum museum with each of the exhibits very much alive - especially the one containing the band. With a twist, the audience are very much aware that the exhibits are alive and are watching the stories inside them play out. There's a American Civil War exhibit, a Wild West exhibit, and the aforementioned Dry the River exhibit in addition to several others. All the exhibits become more animated and wage battle against each other before lights-out quickly approaches and the exhibits, taking the mood shift cue from the band, go back to their proper places. It's a pretty magical video for a band that seems to serve up hit after hit. Enjoy the video for "New Ceremony":
Dry the River's debut album Shallow Bed is out April 17th. They're also about to embark on a US tour with Bowerbirds so make sure to catch them while they're here.
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I love the throw-back folksy feel that focsues so much on dry guitar sounds, plucking noises, and clean, raspy vocals. a perfect blend between mumford & sons and Fleet foxes. I'd go as far as to say that they have created somewhat of a new genre: floaty folk. Just a month away until their new album launches!! I'll be seeing them in san diego in a month or so and i can't wait to see their talents on stage!
ReplyDeleteWow, I didn't even realize they had a video out for New Ceremony. Thank you so much for sharing! Have you guys seen the interactive video they posted for Shallow Bed (http://bit.ly/ypD2lD)? Genius, absolutely genius. I guess I wouldn't expect anything less from this band that gives me chills every time I listen to them though...
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