What's this? "New Ceremony", the song that made me fall in love with London folk rock quintet Dry the River, is on their upcoming album. Not only that it's to be their next single and what does that mean? A music video. It kind of goes without saying but in addition to their single, Dry the River's music videos have been knocking it out of the park and that's no less true with the video for "New Ceremony".
The video, shot in Los Angeles, takes place in a kind of Night at the Museum museum with each of the exhibits very much alive - especially the one containing the band. With a twist, the audience are very much aware that the exhibits are alive and are watching the stories inside them play out. There's a American Civil War exhibit, a Wild West exhibit, and the aforementioned Dry the River exhibit in addition to several others. All the exhibits become more animated and wage battle against each other before lights-out quickly approaches and the exhibits, taking the mood shift cue from the band, go back to their proper places. It's a pretty magical video for a band that seems to serve up hit after hit. Enjoy the video for "New Ceremony":
Dry the River's debut album Shallow Bed is out April 17th. They're also about to embark on a US tour with Bowerbirds so make sure to catch them while they're here.